Asalah Group

Offering an inspiring product range with a combination of design, quality and value, Asalah Group specialises in Italian kitchens, appliances, furniture, doors, and accessories. Asalah Group was founded in 1995, and since then is proud to have become the sole agent of Boffi, Modulnova, Home Cucine, San Giacomo, Barazza, Fhiaba, Midj, and Oikos in Jordan – eight of the most luxurious Italian design companies who enjoy an international reputation.

At Asalah, we place our customers at the heart of everything we do, ensuring that they get what they want and receive customer experience of the utmost quality.


“To be Jordan’s leading professional in the kitchen and furniture industry; strongly emphasizing on quality, creativity, and dependability; never sacrificing honesty or accountability with our distinguishing customers and always putting them first in everything we do. ”


“To exceed our customers expectations with world-class kitchen and furniture solutions, tailored to individual needs, designed to perfection with the finest Italian brands and delivered with exceptional customer service, end-to-end management and a highly personalized experience ”


– Integrity
. Respect
. Honesty

– Superior customer services
. Customer satisfactio
. Commitment to selective quality and finishing
. Smart solutions
. Responsiveness
. Consistencyn

– Certified high quality products
. Team work spirit
. Creativity
. Inspiration

– Innovation

– Positive image